Epic At Every Age
SafelyYou x Wish of a Lifetime from AARP
Falls are the leading cause of injury related deaths in senior citizens…
Yet, many older adults feel that wearable safety devices, the very tools designed to protect them, restrict their independence and sense of freedom.
But what if we flipped the script? What if life in a senior care facility could be synonymous with freedom, dignity, and joy? What if the best years weren’t behind seniors, but happening right now?
We set out to create a stunning, unforgettable PSA that felt both nostalgic and fresh. A love letter to the decades seniors have lived through, and a celebration of the vibrant, fulfilling lives they continue to lead.
Challenging perceptions of what aging means while directly funding experiences that help seniors live life to the fullest, through our nonprofit partner Wish of a Lifetime from AARP.
We provided full-service production from concept, casting, set design, and nonprofit partnership for this stigma busting PSA.
Press play, and age with freedom
Creative Concept
Each photo vignette was designed as a theatrical, technicolor celebration of life inside senior living communities, meticulously staged inside the historic Elks Lodge, itself a hub of senior community and activity, to tell a story that felt bold, chic, and undeniably fun.
At the heart of every scene, SafelyYou’s wearable safety technology appeared naturally on participants, subtly demonstrating that safety can coexist with style, confidence, and joy.
Partnering with Wish of a Lifetime from AARP, we connected the campaign’s striking visuals to real-world impact. Audiences were invited to support programs that bring seniors purpose, joy, and connection, ensuring the campaign didn’t just change perceptions of aging but funded experiences that made life after 60 richer and more fulfilling.
This was more than a campaign. It was a movement to redefine aging, spark conversation, turn awareness into action, and prove that life after 70 can be full of wonder, discovery, and purpose.