The Magic Fix

Momcozy x Postpartum Support International

Postpartum Depression affects 1 in 5 mothers

Too often, modern motherhood is portrayed online as a series of picture-perfect moments or as challenges easily solved by a quick purchase.

But postpartum depression and anxiety cannot be “fixed” with a shopping cart.

This PSA set out to subvert that narrative, show Momcozy as a self-aware brand, and raise funds and awareness for Postpartum Support International.

1.5B

Media Impressions

26M

Organic Social Reach

52K

Website Click Thrus

$20K

Donated to PSI

We provided full-service production from concept, casting, set design, and nonprofit partnership for this groundbreaking, international PSA.

Grab some tissues, and Press play.

Creative Concept

While most brands imply their products are the solution to every parenting challenge, we positioned Momcozy to intentionally admit a simple truth: not every challenge of motherhood can be fixed with a product.

This honesty reframed the campaign as a public service rather than a marketing push.

The PSA featured vignettes of various real mothers, including a celebrity mom (Becca Kufrin of the Bachelorette), struggling in silence within the same comically “perfect” nursery. A subtle nod to the way social media packages motherhood into clickable solutions.

By intentionally stepping back from putting the brand at the center and even poking fun at ourselves through “too-perfect” commercial satire, exaggerated gestures, and the “snap of a finger” one-stop solution, we highlighted what truly matters: that perinatal mental health requires real help, not just products. And with PSI, help is always within reach.