Is Mommy Okay?
Natural Cycles x Postpartum Support International
Postpartum Depression affects 1 in 5 mothers…
Yet maternal mental health remains one of the most under-discussed and underfunded aspects of healthcare.
In this satirical PSA we leaned on an all-star cast of outspoken celebrity mothers and told their stories with authenticity, humor, and boldness, bringing light to a topic often buried in shame. We transported viewers to a 1950s-style sitcom world, complete with pastel bedrooms, perfect hair, and forced smiles. On the surface, everything looks idyllic - until it’s not.
The video artfully reveals the invisible mental toll postpartum can take, challenging viewers to reconsider how far society has truly come in caring for new mothers.
31M
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10M
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1M+
Social Likes
We provided full-service production from concept, casting, set design, and nonprofit partnership for this subversive, national PSA.
Press play, thank us later.
Halle Bailey
Grammy award nominee, first black Disney princess, and activist, Halle Bailey opens up for the first time since giving birth about the struggle to balance work and motherhood, and the societal pressure placed on young moms.
Tess Holliday
Plus size supermodel, activist, and the director of inclusion at H&M and Pinterest, Tess Holliday, shares about the trauma of experiencing postpartum depression and PTSD from an abusive relationship at the same time.
Elaine Welteroth
Founder of birthFUND, host of Project Runway, and former EIC of Teen Vogue, Elaine Welteroth gets real about her struggles finding supportive medical care and her struggle with postpartum mental health.
Stephanie Beatriz
Star of Disney’s Encanto and Brooklyn 99, OUT’s 100, and bi-sexual activist Stephanie Beatriz opens up about her experience with postpartum anxiety and how debilitating it was for her life and career.
Ashley Tisdale
Former child-star, entrepreneur, and mental health advocate, Ashley Tisdale shares how her postpartum experience left her feeling invisible and uncared, and how she had to re-learn who she was after giving birth.